Shila Ofek-Koifman is a Director for Language Technologies in IBM Research AI. Shila manages the AI- Language & Media area in the Haifa Research Lab, and co-leads Research AI’s strategy in the area of Natural Language Understanding, and aspects of the AI-Driven Customer Care strategy, including research on natural language generation, summarization, neural information retrieval, conversation and Large Language models. Shila works closely with the Watson products, and under her leadership, her teams deliver differentiating research technologies into the products. Shila received multiple IBM awards for her research work and contributions to the business, including an IBM Corporate award and the "Best of IBM" award